How to Make Your Brand Unforgettable With Printed Coasters, Coolers, and Tumblers

A great brand is a brand that is remembered. Every detail, from your logo to your packaging, helps shape how people feel about your business.

One of the simplest and most effective ways to leave a lasting impression is through custom-printed drinkware and accessories. Coasters, coolers, and tumblers may seem like small items, yet they have the power to keep your brand visible in homes, offices, and events every single day.

Custom drinkware isn’t just about slapping a logo on a cup. It’s about creating functional, good-looking items that connect with people on a personal level. When you design them thoughtfully, they become brand ambassadors that work long after the first interaction.

Everyday Visibility That Builds Familiarity

Most promotional items end up forgotten in a drawer, but drinkware is different. People use it daily; at work, at home, or on the go.

A coaster with your logo under someone’s morning coffee, a tumbler that travels to the gym, or a stubbie cooler at a weekend BBQ all serve as quiet, consistent reminders of your brand.

This kind of repetition builds recognition without feeling pushy. It’s marketing that blends seamlessly into daily life, providing your business with long-term exposure at a minimal cost.

Why Custom Drinkware Works So Well

There’s a reason branded drinkware continues to be one of the most effective forms of promotional marketing. It ticks all the right boxes:

• Practicality: People actually use them, often multiple times a day.

• Longevity: A well-made tumbler or cooler can last for years, giving your logo ongoing visibility.

• Affordability: Compared to print or digital ads, they offer far better value over time.

• Emotional connection: When someone enjoys a drink from your branded item, they associate your business with that small, enjoyable moment.

It’s this combination of usefulness and familiarity that keeps custom drinkware in circulation and your brand front of mind.

Coasters: Small but Strategic

Coasters might not seem like a marketing tool at first, but they’re perfect for reinforcing your brand subtly and stylishly. They’re visible in cafés, offices, event spaces, and homes — and they’re one of the few promotional items that people keep out on display.

For businesses in hospitality, coasters are an effortless way to create a professional and cohesive look. For other industries, they’re a great inclusion in gift packs or mail-out promotions. Add your logo, tagline, or a short message that sparks curiosity. Over time, that small visual becomes a familiar cue that strengthens brand recognition.

Coolers: Fun, Functional, and Perfect for Events

Few promotional products say “Australian summer” like a stubbie cooler. They’re practical, lightweight, and always appreciated at social gatherings. That makes them a perfect fit for brands that want to be associated with fun, relaxed moments.

Branded coolers are excellent for event giveaways, company celebrations, or retail merchandise. They connect your logo with positive experiences. Family picnics, beach days, and backyard parties. Every time someone reaches for a drink, your brand gets another moment in the spotlight.

Tumblers: Where Style Meets Everyday Branding

Tumblers have evolved from simple coffee cups into sleek lifestyle accessories. When customised with your logo or message, they become portable billboards that reflect your brand’s image. Whether your target audience is corporate professionals, gym-goers, or eco-conscious customers, there’s a style of tumbler that fits perfectly.

An insulated tumbler printed with your design feels premium and purposeful. It tells customers that your business values quality and sustainability. Plus, because they’re used daily, they’re one of the best long-term branding tools you can invest in.

Using Design to Reinforce Your Message

Good design can turn an ordinary promotional item into something people genuinely want to use. Keep your design clean and well balanced. Focus on colours that match your brand identity and typography that’s easy to read. If you’re promoting an event, include a date or slogan to make it memorable. For corporate branding, less is usually more — think sleek, minimal, and modern.

Also consider packaging. Even the best-designed items can lose impact if they’re presented poorly. A matching set of coasters and tumblers in a simple branded box looks polished and professional without being over the top.

Turning Simple Items Into Powerful Marketing Tools

The best marketing doesn’t always require a big budget. Sometimes, it just needs consistency and creativity. By using custom coasters, coolers, and tumblers across different touchpoints — in your store, at events, or as customer gifts — you create a cohesive visual identity that people remember.

They might start as everyday items, but over time, they become part of your brand story. They remind people of who you are and what you stand for — long after the first handshake or sale.

Create Yours Today

If you want to make your brand memorable in a simple but lasting way, start with custom printed drinkware.

Click here to see our range of customisable drinkware for your business.

Choose from our range of coasters, coolers, and tumblers, upload your design, and create promotional products that people will actually use and enjoy. Through our easy-to-use website, you can design and order everything online with no fuss — helping your brand stay visible wherever your customers are.